Description
Write a ten to fifteen (10-15) page paper in which you:
- Copy or re-create the picture advertisement and include it on the title page.
- Craft a message for this image and its appeal to the public on behalf of Benetton.
- Define the goal of this campaign and the targeted audience with supporting rationale.
- Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
- Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
- The technologies used along with expected benefits of each.
- How the message and goals will be promoted.
- Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
- Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
- Assignment FilesWarning: Please view this content with caution as some of images are graphic in nature – MKT 506 CG benetton_images.pdf (Warning: Please view this content with caution as some of images are graphic in nature – MKT 506 CG benetton_images.pdf)
