This week’s reading states that “Quality is the measure of how well a product or service matches a need. Quality is defined very broadly in this book, to include such dimensions as product features, timeliness, personal interface, reliability, durability, and consistency. Price is what the customer has to pay for a product or service (usually in money) (The Improvement Guide: A Practical Approach to Enhancing Organizational Performance 2nd ed, Ch. 10). Do you agree with this definition of quality? What I am finding is that the customer wants the lowest possible price with the highest possible quality. This is very difficult to achieve. At some point quality costs the provider in resources that must be present in order to achieve the desired outcome. How can we balance these expectations?