This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 5.
As a group, identify one current struggling consumer product.
Write a 500-700 word essay that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.